Business Models

Aligning Marketing Vision with Business Objectives

Business Models, Marketing Strategy, Strategic Marketing /

Is Your Marketing Vision Truly Aligned with Your Business Objectives? “Are you harnessing the potential of value-based marketing to drive organizational growth?” Every C-level professional in today’s highly competitive business landscape needs to grapple with this question. It isn’t just about marketing anymore; it is about channeling strategic marketing principles like the value-based model to […]

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Scaling Up: Effective Strategies for Business Expansion

Business Models, Strategic Marketing /

Understanding the Value-Based Marketing Model The model is a strategic approach that emphasizes delivering superior value to customers as the primary method for achieving marketing success. To do this, companies need to understand, communicate and deliver value to their targeted customers. This model can effectively improve the return on investment (ROI) and drive business growth.

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